Search Engine Optimisation
Project Optima offers simple and effective SEO solutions in Melbourne to small medium businesses.
Strong Internet Presence
Our SEO Service
We help businesses optimise their digital marketing efforts by making sure that they have an internet presence that is not only accessible to their intended customers but also provide highly relevant and compelling content for their customers to use. We are committed to helping businesses establish their brand identity and reputation amidst stiff competition by using high quality, results-oriented search engine optimisation strategies.
Search Engine Optimisation
What is SEO?
Search Engine Optimisation or SEO is a collection of processes and techniques that are aimed at improving the visibility of a certain website to its intended or target audience.
These are techniques, strategies, and actions that aim to influence the ranking of the website in the search engine results pages.
While it is true that SEO is almost always synonymous with using the right keywords in the correct places within the different parts of a website, recent updates to search algorithms now also place importance on quality and relevant content, and the quality and appropriateness of links.
User experience now comes hand-in-hand with search engine optimisation strategies for websites to rank highly in the search engine results pages.
Attract More Customers
Why Businesses Need SEO?
Customers today use the internet for a variety of purposes. For the great majority, individuals use the internet in search of a particular piece of information. They do this by typing in the search box that thing they want to learn about. Search engines then use a variety of complex algorithms to rank millions of websites.
Unfortunately, people don’t have the luxury of time to open all of these links one by one to check if it has what he is looking for. Chances are, 9 out of 10 internet users will only open the first few URLs on the first page of the search engine results. It is quite rare to see individuals opening URLs found on the 3rd or even the 5th page.
The point is, generally, only those URLs listed on the first 2 pages have the opportunity to be discovered by their intended audience. When taken on a business perspective, this means a lot. Failure to land in the first few SERPs can result to diminished opportunities for generating revenue.
Fewer people will learn of one’s existence in the web unless they already know your business’ website address. It is therefore crucial that businesses engage in SEO activities so they will have a better chance of driving more traffic to their business and thus, generate more opportunities for converting these visits into leads or even sales.
Not Your Typical Agency
Why Chose Us
We are not your ordinary SEO agency; we are specialists who are passionate about what we do. We offer a systematic and highly organised way of analysing your digital marketing needs to come up with a more business-centered SEO strategy. From on-page and off-page optimisation, we aim to bring you the most number of target audience and help you get better opportunities for converting them into sales and loyal customers.