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Read the latest news and posts on SEO and digital marketing, brought to you by Project Optima!

Cost of SEO: Why You Get What You Pay For

Cost of SEO: Why You Get What You Pay For

In today’s web-driven world, investing in search engine optimisation (SEO) is no longer an optional issue but a mandatory activity for every small and large business. According to Chitika, websites that appear on the first page of Google search results get around 33%...

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SEO – What to Do After Your Site Ranks Well

SEO – What to Do After Your Site Ranks Well

It feels great to achieve top ranking for your website. After all, that’s what SEO is all about, right? Wrong. Ranking is just half the story. There is still more work to be done. Dragging your site to the top of the SERPs is a difficult and time-consuming job. You...

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Trends in Website Design for Small Businesses

Trends in Website Design for Small Businesses

To a large extent, our economy is run by small businesses. Almost every small business aims to provide solutions to specific problems while giving value to consumers at the same time. Small businesses not only provide a product or service that solves local needs but...

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10 SEO Trends That Will Still Be Relevant in 2017

10 SEO Trends That Will Still Be Relevant in 2017

It is 2017 and this is an exciting time for the technology world. Mobile devices are being used at an all-time high, and people are incorporating the Internet into their daily lives more than ever before. Below, we have 10 SEO trends that will be more important than...

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