Our SEO Service
We help businesses optimise their digital marketing efforts by making sure that they have an internet presence that is not only accessible to their intended customers but also provide highly relevant and compelling content for their customers to use. We are committed to helping businesses establish their brand identity and reputation amidst stiff competition by using high quality, results-oriented search engine optimisation strategies.
What is SEO?
Search Engine Optimisation or SEO is a collection of processes and techniques that are aimed at improving the visibility of a certain website to its intended or target audience. These are techniques, strategies, and actions that aim to influence the ranking of the website in the search engine results pages. While it is true that SEO is almost always synonymous with using the right keywords in the correct places within the different parts of a website, recent updates to search algorithms now also place importance on quality and relevant content, and the quality and appropriateness of links. User experience now comes hand-in-hand with search engine optimisation strategies for websites to rank highly in the search engine results pages.
Why Businesses Need SEO
Customers today use the internet for a variety of purposes. For the great majority, individuals use the internet in search of a particular piece of information. They do this by typing in the search box that thing they want to learn about. Search engines then use a variety of complex algorithms to rank millions of websites. Unfortunately, people don’t have the luxury of time to open all of these links one by one to check if it has what he is looking for. Chances are, 9 out of 10 internet users will only open the first few URLs on the first page of the search engine results. It is quite rare to see individuals opening URLs found on the 3rd or even the 5th page. The point is, generally, only those URLs listed on the first 2 pages have the opportunity to be discovered by their intended audience.
When taken on a business perspective, this means a lot. Failure to land in the first few SERPs can result to diminished opportunities for generating revenue. Fewer people will learn of one’s existence in the web unless they already know your business’ website address. It is therefore crucial that businesses engage in SEO activities so they will have a better chance of driving more traffic to their business and thus, generate more opportunities for converting these visits into leads or even sales.
Our SEO Process
We believe that an effective SEO activity starts with an understanding of what keywords target audience really use to find a particular product or service. This entails thorough keyword research and analyses of such keywords. Once these have been identified, it is then integrated into the overall strategy especially in terms of on-page SEO, user experience, and content management.
After performing intensive research and planning an optimal strategy, we then work with businesses to improve the technical aspects of their SEO activities. In some businesses, we can also apply these technical changes on their existing platform ourselves. These can include on-page optimisation strategies that take into consideration web content, the use of images, the overall website structure, the page loading times, the soundness of XML sitemaps, and the reliability of schema maps. We also take a look at server issues which might affect optimisation efforts.
Link building is also a very important aspect of search engine optimisation as it increases the website’s credibility and authoritativeness. We help businesses create links from other credible and trustworthy websites to help improve the overall reputation of the business’ website. This helps improve the ranking of the website in SERPs.
We also provide accurate and timely reporting and analysis to make sure our clients are well-updated as to how the SEO efforts are turning out. Reporting is very important so we will know which SEO activities are generating the most traffic and which ones need to be reviewed and redesigned. These all lead to more effective SEO activities.
Why Choose Us
We are not your ordinary SEO agency; we are specialists who are passionate about what we do. We offer a systematic and highly organised way of analysing your digital marketing needs to come up with a more business-centered SEO strategy. From on-page and off-page optimisation, we aim to bring you the most number of target audience and help you get better opportunities for converting them into sales and loyal customers.
If you want to find out more how we can help your business with SEO, please don’t hesitate to call us on (03) 9043 4444 or send us an email at firstname.lastname@example.org